Part 2: Reporting and Statistics

  1. From the Analytics Home Page, click on the account you would like to view the statistics for, the folder will expand, click All Web Site Data.
  2. This will bring you to the Audience Overview Page. The Analytics Education Steps at the top of the page will help you to understand your audience characteristics.
  3. The Real-Time Overview Page [selected from the menu on the left] is where you monitor user activity as it happens on your site.