Mike Price – IDX Trainer
The Lion & The Chihuahua
You’ve heard the stories. The web is killing a certain segment of the business world. Amazon is crushing local retailers. Travel agents are all but a thing of the past and so on. The same things have been said about real estate since the now infamous speech made by a former NAR president in which he said “The lion is coming over the hill, and Realtors are like chihuahuas arguing over the bone.” ~Bill Chee - 1993
The Good News Is…
… your true value proposition as a real estate pro is alive and well.
Sure, technology has made things a lot different in how you conduct business, however, the underlying concept of broker reciprocity continues to help you work super smart and creatively every day to capture that hard-earned market share. There agents and brokers just like you crushing it and using the web as their most important tool instead of being intimidated by it. Concentrating on the real market within your sphere of influence and using tools like IDX as part of the marketing and transaction foundation of your business, you can set yourself apart and grow, year over year.
It can give you the leverage to compete and position you to continue capturing a larger share of leads. Plan your work and work plan with great content and LIVE data IDX. The site I am showcasing in this profile is a good example of how a website can utilize IDX as content in a variety of different ways to establish a marketing resource that can compete for lead capture and win big!
"Real estate, at its heart, is a local business driven by agents and their personal relationships. The local level is the highest level. And that local level is where you have the opportunity to make the biggest impact. Think about this: No one can stop you from being No. 1. Your success is not dependent on what others do. It’s about what you do. You get to lay the groundwork to be No. 1.” ~ John Davis, Housingwire.com
My latest showcase represents a Wordpress site that combines excellent implementations of the plugin widgets along with other top-notch content and a professionally designed theme. RECabo.com is home to the website of Brandon Byrne and Bibiana Silva in Los Cabos Mexico. The site features a stunning slide show of aerial hero images. Each section of the main page features the use of all of the FBS IDX Wordpress Plugin Widgets and the use of FBS IDX Smartframe links (included at no additional charge with a subscription to the FBS WP Plugin).
The layout (interface) of the site highlighted by an excellent color palette with an easy to navigate menu and perfect placement of contact information elements. The navigation menu stays "pinned" to the top of the page allowing for easy 1 to 2 click access to content.
Scrolling to the next section presents calls to action that utilize FBS IDX Smartframe code for one click access for land, condos and homes. The column next to that includes a quick search FBS IDX WP Widget.
The main page scroll includes beautiful presentation of "featured listings" that utilizes the FBS IDX slideshow widget that is a carousel that scrolls a 3 column, 2 row presentation.
One thing that today's information empowered home buyer and seller really wants to see is how the market is doing in the areas where their transactions will take place. The "Market Stats" widget included in the FBS Plugin makes it super easy to create visual graphs for any area. RECabo.com has utilized the widget in a creative way by building blog posts for specific market areas that are compiled into a market analysis guide. This is a great implementation of the widget that exemplifies the idea of using IDX as compelling content. RECabo has also created several CTA's that allow site visitors to create portal accounts. That information drops seamlessly into their Flexmls account so they can interact with clients and prospects on saved searches and so much more.
Ready For The Road
REcabo.com was built using a theme that is referred to as “responsive”. This means the entire site was constructed to display content differently depending on which device you’re using to access the site. It can’t be overstated how important it is that your site is responsive to mobile devices. 70% of the traffic to a website originates on a phone or tablet.
When I review a website, I start by using an iPhone that is a couple of generations back. This gives me the opportunity to view the content from the same perspective as the largest percentage of visitors to the site. By taking the time to view the analytics of your site, you can determine for yourself how responsive your site is. Whether you’re building it yourself or using a developer. By doing a regular review of your site’s traffic, you can make sure that it’s performing the way it should, no matter what people are using to view it.
Click The Button Below To Download Content Ideas For Your FBS IDX Website
Conclusion !DX = Great Content
RECabo.com is an outstanding example of utilizing LIVE data IDX as content. Each widget in the Wordpress Suite along with Smartframe links combines with lifestyle information and more. It's just one more example of the fact that any forward thinking broker or agent can compete at any level!
If you want to see our WP plugin in action and find out how you can get to the next level with your site, use the form below to set up a fast, free demo from on