When you add a new menu item to your site, you have the choice to display it to Anonymous visitors, Consumers, Agents, or any combination of those. Consumers are folks who have created an account on your site, so they can save searches and create Collections of favorite properties. These consumers may be leads you are hoping to work with or current customers who are using your site for their home search.
A great way to encourage visitors without a login to your site to Sign Up, is to create exclusive content that can only be seen by visitors who are logged in. This could be something like a Home-Seller’s checklist to prepare their home for sale, resources for buyers, or market updates you post on a regular basis.